Our goal from the beginning has been to create a brand with a sustainable focus.


All of our trees are grown in the UK, and our growers, at Needlefresh, minimise the use of approved pesticides and fertilisers as far as possible, and where they do use them they ensure there is minimal impact to flora, fauna and watercourses. Wherever trees have been harvested, each grower ensures that at least 2 trees are planted to replace it. Not only does your tree arrive fresh from the grower, but it is grown in harmony with nature and the wildlife that naturally inhabit the plantations.


It is important that our customers know that their tree comes from a sustainable supply chain, and every tree that we sell comes with a unique code that gives the customer information about the journey of their tree - click here​ to find out more. 

Wherever possible, we have reduced the use of plastics, with a focus on the use of recyclable materials, throughout the chain in our business.


A Christmas tree can be a carbon neutral purchase if it is part of a well managed supply chain - our trees are delivered direct from the growers, and our deliveries to customers utilises a modern and clean vehicle fleet.

We are reducing our environmental impact by offsetting fuel emissions, through investing in carbon reduction projects, and we are committed to investing in using electric vehicles only within 3 years.  


We want to encourage all our customers against using plastic whenever possible. We will sell a small selection of recycled decorations at our stores, will regularly share 'make-your-own' decoration videos on our social media platforms, and we will promote local maker's goods as we endeavour to highlight the importance of supporting local independent retailers.